Available for new opportunities

Amed
Hoyos

UX/UI Designer Product Designer Brand Strategist Multimedia Engineer

I design digital products that feel inevitable — where clarity, strategy, and craft converge into experiences users love.

View Projects Let's Talk
📍 Barranquilla, Colombia · Open to remote worldwide
5+ Years Experience
40+ Projects Done
0+ Years of Experience
0+ Projects Completed
0+ Happy Clients
0+ Industries Impacted

About Me

Design as strategy,
not decoration.

I'm a Multimedia Engineer and UX/UI Designer from Barranquilla, Colombia, with a multidisciplinary background spanning product design, branding, digital marketing, and visual communication. At Inducol S.A.S. I've led end-to-end design processes — from user research to pixel-perfect delivery — for digital products that drive real business outcomes. I speak the language of both design and development, which makes collaboration frictionless and results tangible.

UX Strategy Design Systems Brand Identity Motion Design Visual Communication Multimedia Dev
Work with me

What I Do

Specialties

UX Design

Research, wireframes, prototypes, and usability testing that validate decisions before they cost money.

UI Design

High-fidelity interfaces with meticulous attention to typography, spacing, and interaction design.

Product Design

End-to-end product thinking — from problem framing to scalable design systems for web and mobile.

Branding

Visual identities that differentiate. Logos, color systems, typography, and brand guidelines.

Motion Graphics

Animated content and micro-interactions that make brands feel alive across all digital channels.

Marketing Digital

Creative strategy and visual assets for campaigns that communicate and convert.

Graphic Design

Print and digital editorial design — posters, publications, advertising, and visual storytelling.

Multimedia Dev

Interactive experiences, web development fundamentals, and production-ready digital assets.

Selected Work

Projects

Featured Case Study

Fintech App Redesign

01

Problem

The onboarding flow had a 67% drop-off. Users couldn't complete identity verification, and support tickets spiked after every release.

02

Research

Conducted 12 user interviews, heatmap analysis, and competitive benchmarking across 6 fintech competitors.

03

Wireframes

Rapid lo-fi iteration: 3 onboarding concepts tested with 8 participants via Maze. Concept B won with 82% task success.

04

UI Final

Clean design system built in Figma — 142 components, full dark mode, WCAG AA compliant.

05

Results

38% Drop-off reduction
52% Conversion lift
4.8★ App store rating

Design System

Craft & Consistency

Typography

Syne Display

Inter Body / UI

Aa Bb Cc 123

Color Palette

#8B5CF6#3B82F6#10B981 #F59E0B#0F172A#F8FAFC

Components

Tag Label

Spacing Scale

4px
8px
16px
32px
48px

Toolkit

Tools & Software

Figma
Photoshop
Illustrator
After Effects
Premiere
Adobe XD
Canva
Notion

Experience

Professional Journey

Multimedia Designer

Inducol S.A.S. · Barranquilla, Colombia

May 2024 — Present
  • Lead internal and external visual communication initiatives aligned with brand guidelines
  • Design digital assets, advertising materials and marketing campaigns for multiple business channels
  • Develop multimedia content, motion graphics and brand experiences for corporate communication
  • Collaborate with stakeholders to strengthen brand positioning and enhance customer engagement

UX/UI Designer

Wokant · Remote

Jul 2023 — Jan 2024
  • Designed web and mobile interfaces for a student monitoring platform
  • Conducted user research, information architecture and user flow definition
  • Created interactive prototypes and high-fidelity interfaces in Figma
  • Designed motion interactions to enhance usability and user experience
  • Maintained visual consistency across digital products and interfaces

UX/UI Design Lead

Feeler Circle · Remote

Jan 2021 — Jun 2023
  • Led a multidisciplinary team in the development of an energy marketplace platform
  • Conducted interviews with potential users to gather insights and define requirements
  • Designed user-centered experiences focused on usability and business objectives
  • Developed wireframes, prototypes and interface systems for web applications
  • Translated business needs into scalable and intuitive digital experiences

Multimedia Designer · Freelance

Independent Projects

Jan 2018 — Present
  • Developed multimedia projects including UX/UI design, branding and visual communication
  • Produced video editing, digital experiences and marketing materials for various industries
  • Designed interfaces focused on accessibility, usability and engagement
  • Collaborated with clients to transform ideas into functional and visually compelling solutions

Social Proof

What People Say

"Amed has a rare ability to translate complex business requirements into clean, intuitive interfaces. His work directly contributed to our product's commercial success."

Gilene Fayad Gerente Comercial · Inducol S.A.S.

"The brand identity Amed created for us was exactly what we needed — modern, strategic, and memorable. Delivered on time and beyond expectations."

Carlos Pérez CEO · Startup Colombia

"Working with Amed felt like having a senior designer and strategist in one. He asks the right questions, challenges assumptions, and delivers exceptional design."

Education & Certifications

Credentials

Ingeniería Multimedia

University — Barranquilla, Colombia

Edit Year

Google UX Design Certificate

Coursera · Google

June 2023

How to create marketing strategy

Aportes en linea

June 2024

Create a Wordpress Site

Coursera · Google

Dec 2023

English Certificate

EF SET

Oct 2025

Let's Connect

Ready to build something remarkable?

Open to full-time roles, freelance projects, and long-term partnerships — worldwide.

amedhoyos170302@gmail.com LinkedIn Behance